Eco Innovation - M Sora

Eco-innovation and advanced natural technology

M SORA windows are eco-innovation certified at the European level. Employing special dedicated wooden insulating planks with ventilation slits they’re an efficient and effective replacement for synthetic insulation materials. They also provide far better thermal insulation and significantly lower the amount of CO2 released into the environment, making the world a better, more beautiful place – for all of us.

EACI and Eco-innovation

The eco-innovation initiative bridges the gap between research and the market. It helps good ideas for innovative products, services and processes that protect the environment become fully-fledged commercial prospects, ready for use by business and industry. In doing so the initiative not only helps the EU meet its environmental objectives but also boosts economic growth.

Eco-innovation is about reducing our environmental impact and making better use of resources. This means developing products, techniques, services and processes that reduce CO2 emissions, use resources efficiently, promote recycling and so on. There are five main strands to this initiative:

  • Materials recycling and recycling processes;
  • Sustainable building products;
  • Food and drink sector;
  • Water efficiency, treatment and distribution;
  • Greening business.

The EU is looking to maximise the impact of Eco-innovation and make every euro go as far as possible. The best Eco-innovation projects are those that can be replicated across the EU. Eco-innovation projects are not research projects. The ideas must be developed, feasible and viable in the long-term to qualify for funding.


M SORA’s success on ECO-INNOVATION call

M SORA applied with its first project in 2010. We applied with our ECO-S wood windows with wooden insulation that we had patented the year before. It was an innovative product and a fully-recyclable solution not yet on the market, one that could replace the artificial insulation so widely used in low-energy windows. In short, we had an idea, we had the first prototypes and all the necessary testing and certification, and the products were ready to launch. What we needed was a financial push to take them to market and replicate ECO-S products across Europe.

In March 2011 the results of ECO-INNOVATION were announced. Unfortunately we didn’t get the funds but were shortlisted, so there was still a chance to gain funds if other projects failed to pass the negotiation phase. Every year only some 50 of almost 300 applications are approved. Being shortlisted moved us to consider the fact that the project was interesting for the EACI but needed an upgrade. The call for ECO-INNOVATION 2011 was already out and we began preparing a new application. With the experience gained from the previous year we prepared a new, better application that we submitted in September 2011. The major work was done; now the waiting phase started.

Come October we got a great surprise, in the form of a call from the EACI, informing us that we could enter the negotiation phase in order to get our application from 2010 approved. The negotiation phase was short, and at the end of November 2011 we signed a Grant Agreement.